Your Brand Needs More Than a Moodboard

We need to talk about your brand personality.

Because here’s the deal: pretty fonts won’t save you.

A carefully curated color palette won’t save you.

An expensive photoshoot won’t save you.

If your brand sounds like a corporate chatbot, it doesn’t matter how pretty it looks.

It’s not that visuals don’t matter—they do. But they’re the outfit, not the personality.

Why Aesthetics Alone Isn’t Strategy

You can spot these brands a mile away:

→ Gorgeous website
→ Perfectly chosen fonts
→ Trendy colors

…and absolutely nothing to say.

They’re like dating app profiles with professional photos but no bio.

You might swipe right once, but you’re ghosting by morning.

What Makes a Brand Actually Have Personality?

Your brand personality isn’t your logo or color scheme. It’s how you talk.

It’s the vibe people get reading your captions, website copy, and emails.

It’s what makes them think:
→ “God, I love this brand.”
→ “This was written for me.”
→ “Finally, someone who gets it.”

A good brand personality:
→ Has a clear POV
→ Knows its audience deeply
→ Isn’t afraid to be someone, not everyone

How to Build a Brand That Talks Back

Ready to stop being all looks and no voice?

Here’s how to build brand personality that actually talks back:

1. Pick Your Voice and Stick to It

→ Witty?
→ Academic?
→ Bold?
→ Warm?

Decide once, and commit.

Your audience should recognize you by the way you speak, every single time.

2. Write Like a Real Person

Kill the corporate jargon.

No one wants “solutions for innovative synergy.”

They want you to sound like you.

→ Use contractions
→ Tell jokes
→ Drop pop-culture references if it fits
→ Be specific

3. Don’t Be Afraid to Repel the Wrong People

Good brand personality is polarizing.

If you try to appeal to everyone, you’ll sound like no one.

Embrace being too much for some people.

Because the right people will love you for it.

4. Match Your Visuals to Your Voice

Your visuals aren’t separate—they’re supportive.

→ A bold voice needs bold colors.
→ A minimalist tone needs minimalist design.
→ An unhinged, playful vibe needs images that don’t look like everyone else’s Canva template.

Brand personality is the story your entire brand tells, in words and images.

Your Brand Deserves a Voice. Give It One.

Pretty fonts might get them to look.

But your brand personality is what gets them to stay, fall in love, and buy.

Stop playing it safe. Start sounding like you.

Want more? Check out this guide to brand personality for extra inspo.

Need help finding your voice? Let’s talk.