Creative Entrepreneurs: The New Micro-Influencers

Marketing

Creative entrepreneurs using social media – specifically Instagram – are starting to mimic the feel of micro-influencers. And they should! 

 

Now, I’m not talking about sharing their recent Sephora haul or fitness plan- or even seeking out sponsorships (though another income stream is always nice! 💰 )

 

I’m talking about authenticity, forming relationships, and building community!

Micro-influencers are valuable for brands to work with because they have a tight-knit, highly engaged community that trusts and values their expertise. 

 

In fact, it turns out that the following-count sweet spot for micro-influencers is probably a lot smaller than you think: between 1,000 and 10,000 followers

 

Which begs the question, Does Size Matter?

 

Today, micro-influencers are actually more effective than celebrities and big-name entrepreneurs because they’re seen as more trustworthy and relatable. In fact, some of the most well-known influencers and celebrities live a lifestyle that, for many, feels unattainable!

 

For creative entrepreneurs on Instagram, the best thing you can do for your social media strategy – and content strategy in general – is be authentic and showcase your personality.

 

People want to see YOU! 

 

What does your day-to-day look like? Tell us about you, your life, your interests! We want to hear about when sh*t goes wrong. We want to know it all because when we can see you as a friend, instead of a figure, the quality of the relationship and level of trust skyrocket!

 

As Charles Baudelaire once wrote, “The beautiful is always bizarre.” 

 

Micro-influencers: Oh my god, this is so powerful -Anne Hathaway

 

Dude knew his stuff. And this could not be more true in today’s online marketing space!

 

Perfectly curated feeds are out even if your business deals with visuals (like mine does). Though you still want to make sure you showcase your creative eye!

 

People are flocking to follow those who aren’t afraid to bare it all and reveal what makes them a weirdo! Your ideal clients will be attracted to whatever that is for you.

 

In fact, during the rise of TikTok and Instagram Reels, there were some small businesses that truly learned their lessons when it comes to their social following size. 

 

One woman’s small business went viral because of a Reel. Her social blew up, gaining hundreds of thousands of followers from all over the world. Sounds like a dream, right? For her, the results were more of a nightmare. She runs a small local business and her offering is difficult to expand beyond her area. She now has thousands of people following her that will likely never buy or even be able to recommend others to buy because they’re spread out all over the world! 

 

And even though her following blew up, her engagement plummeted because the people who followed based on her viral Reel didn’t continue to engage. This is a nightmare for any business owner because the size of the following means nothing if their engagement is non-existent. 

 

Now go out there and show people the authentic you! The right people will find you beautifully bizarre! 

 

Act like a micro-influencers: Let's Go - Lizzo

 

Leave a Reply

Your email address will not be published.

Crafting brands and websites that intoxicate top-shelf clients is kinda my thing. I make sure you have a website that effortlessly increase your impact and income so you can focus your time and energy on your zone of genius and make that dream of sippin’-on-champagne success a reality!

Founder // Designer // Strategist // Master of Marketing Mixology

I'm Bailey

As a self-proclaimed bookish badass and cocktail-fiend, you'll see a lot of books and booze around here. If you're a book and/or booze enthusiast too, join me for The Boozy Bookclub, my monthly meet-up for badass creatives and entrepreneurs to inspire and get inspired by books and more with some cocktails (or mocktails) along the way.

Hey there!
Nice to meet ya!

Get to know me

01
02
03

Everyone's got their story. Want to hear mine? It's a bit unconventional to say the least...

I'll tell you all about the philosophy that drives Marketing Mixology, share my autobiography, and spill the tea on all things me! 

Begin Here

I can't help myself! I love sharing my knowledge, insight, and experience! 

From blogs about entrepreneurship, branding, and web design to free download on the exact strategies I use with my paying clients, I've got loads to share!

Snag My Secrets

01
02
03

Begin Here

I'm a bit of a psycho when it comes to books. I love getting lost in a story, learning from practical knowledge and advise, and finding inspiration from just about anything I read, or sometimes listen to.

If you share a love of reading (or listening!) join me to share how your latest read inspired you!

Join my bookclub

01
02
03

Begin Here

Follow me on insta for Tipsy Tips, Book Recs, & All the good stuff.

@mktg_mixology

Let's hang out!