Main Character Marketing isn’t about chasing trends or pretty aesthetics. It’s founder-led strategy with presence, plot, and purpose—stirring something real, intoxicating your audience, and keeping them coming back, round after round.
Your brand should be the main character. The name on their lips. The book they can’t put down.
make them obsessed.
We’re part lit major, part brand strategist, part mixologist with a thing for metaphors. We don’t water shit down—we craft plots that ruin them and keep them turning pages.
Whether you’re launching or rewriting mid-plot, we help you show up like the main character—with a brand designed to make them down bad and begging for more.
Strategy sets the scene for your plot.
Your brand isn’t a forgettable side character. It’s the messy, layered, slightly feral main character with the kind of story they can’t put down.
This quiz hands you the archetype cocktail recipe to make them obsessed.
“It felt custom, without the stress of starting from scratch.”
— Gabriella, Author
A curated starting point for brand clarity. You choose the identity that speaks to you, and we tailor it into a brand that feels like you wrote it. Skips the deep-dive market research but includes all the essentials: positioning, voice, visuals, and direction.
“I keep telling everyone I can’t get over how perfect and incredible this is! After one chat, you just got me. A genius, honestly.”
— Emily, Women's Wellness
A complete rebrand or first-time brand experience. Deep discovery, messaging, voice, market research, visual identity, and a brand world that makes you feel seen.
Whether you’re rebranding, growing, or launching something brand new, we’ve got you, girlie!
“It’s like she read my mind—and went beyond anything I could have imagined."
— Sydney, Photographer
Showit and Squarespace websites that read like your favorite novel and convert like your best pitch. Built with strategy, optimized for your story, and designed to feel like home.
“We truly wouldn’t be where we are without her. She’s been such an incredible partner.”
— Hiroko, Community & Social Impact
Done-for-you social media marketing that brings your brand to life—without draining your energy. We plan, write, design, film, and edit your social content for you. That means reels, carousels, captions, graphics, and full launch campaigns—handled.
“Working with her was such a relief. She took the pressure off figuring out how to communicate my ideas in email."
— Lisa, Keynote Speaker
Ongoing content that carries your brand voice across platforms. From nurture emails and sales sequences to blog content and newsletters, we write words that feel good and convert.
“She took all my scattered notes and turned them into an incredibly polished, on-brand guide. The final result is so me.”
— Mikayla, Business Development
Quizzes, freebies, and opt-ins designed to make your brand impossible to ignore. We create conversion tools that feel like extensions of your story.
"She didn’t just show up to direct on the day. She helped me plan every single detail, from outfits and set to making sure the vibe really felt like what I want my clients to experience."
— Mascha, Pilates Studio Owner
You bring the camera crew—we bring the vision. From mood boards and shot lists to styling inspo and on-set support, we help you create on-brand, scroll-stopping visuals that look like you on your best day.
“It felt custom, without the stress of starting from scratch.”
— Gabriella, Author
A curated starting point for brand clarity. You choose the identity that speaks to you, and we tailor it into a brand that feels like you wrote it. Skips the deep-dive market research but includes all the essentials: positioning, voice, visuals, and direction.
“I keep telling everyone I can’t get over how perfect and incredible this is! After one chat, you just got me. A genius, honestly.”
— Emily, Women's Wellness
A complete rebrand or first-time brand experience. Deep discovery, messaging, voice, market research, visual identity, and a brand world that makes you feel seen.
“It’s like she read my mind and went beyond anything I could have imagined."
— Sydney, Photographer
Showit and Squarespace websites that read like your favorite novel and convert like your best pitch. Built with strategy, optimized for your story, and designed to feel like home.
“We truly wouldn’t be where we are without her. She’s been such an incredible partner.”
— Hiroko, Community & Social Impact
Done-for-you social media marketing that brings your brand to life—without draining your energy. We plan, write, design, film, and edit your social content for you. That means reels, carousels, captions, graphics, and full launch campaigns—handled.
“Working with her was such a relief. She took the pressure off figuring out how to communicate my ideas in email."
— Lisa, Keynote Speaker
Ongoing content that carries your brand voice across platforms. From nurture emails and sales sequences to blog content and newsletters, we write words that feel good and convert.
“She took all my scattered notes and turned them into an incredibly polished, on-brand guide. The final result is so me.”
— Mikayla, Business Development
Quizzes, freebies, and opt-ins designed to make your brand impossible to ignore. Whether you’re growing your list or adding extra flavor to your funnel, we create conversion tools that feel like extensions of your story.
"She didn’t just show up to direct on the day. She helped me plan every single detail, from outfits and set to making sure the vibe really felt like what I want my clients to experience."
— Mascha, Pilates Studio Owner
You bring the camera crew—we bring the vision. From mood boards and shot lists to styling inspo and on-set support, we help you create on-brand, scroll-stopping visuals that look like you on your best day.
I hated my last brand photoshoot. It felt so stiff and awkward, and it just wasn’t me at all. Honestly, even thinking about planning another one was stressful and overwhelming.
Bailey changed everything. She didn’t just show up to direct on the day. She helped me plan every single detail, from outfits and set to making sure the vibe really felt like what I want my clients to experience.
She made the whole process feel so organized and so true to me. I was comfortable, confident, and genuinely excited to show up. The photos turned out even better than I imagined. It finally feels like my brand.
