Algorithms Don’t Buy from You. People Do.

Let’s get one thing clear: The algorithm isn’t your content strategy editor.

It’s not your creative director.
It’s not your muse.
It’s not your target audience.

It’s just a tool.

Because at the end of the day, algorithms don’t buy your product. Humans do.

Why Algorithm-Obsessed Content Fails

Look around and you’ll see it everywhere:

→ Keyword-stuffed nonsense.
→ TikToks with zero value but trending audio.
→ Blog posts that say absolutely nothing new.

This is content built to please the algorithm instead of the person reading it.

And sure—maybe you’ll get a spike in views.

But will anyone care?
Will they remember you?
Will they buy?

If your content strategy is just “please the algorithm,” you’re making it easy for people to forget you.

What “Writing for Humans” Really Means

It doesn’t mean ignoring SEO or trends entirely.

It means using them intentionally, without letting them hijack your voice.

→ SEO should help people find you.
→ Your voice is why they stay.

Write like there’s an actual human on the other side of the screen.

Because there is.

How to Build a Content Strategy That Talks to People

Let’s make your content work for you and them.

1. Start with Empathy, Not Keywords

Who is reading this?

→ What do they want?
→ What problem do they have?
→ How do they feel about it?

If you can’t answer that, no keyword research in the world will save you.

2. Make Value the Priority

If someone gives you their time, reward them.

→ Teach them something.
→ Entertain them.
→ Make them think.
→ Make them feel.

Algorithms love engagement.
But engagement starts with value.

3. Don’t Sound Like a Robot

You’re not writing a dissertation or a press release.

→ Use contractions.
→ Be specific.
→ Tell stories.
→ Use metaphors.
→ Show your actual personality.

People buy from people.

4. Use SEO to Be Findable—Not Forgettable

→ Do your keyword research.
→ Include them naturally.
→ Don’t stuff them in like a robot trying to speak human.

Your goal isn’t to game Google.

It’s to help the right people find the right message.

5. Be Consistent

You don’t need to post every day.

But you do need to:
→ Show up regularly.
→ Stay on-brand.
→ Stay on-message.

Consistency builds trust.

The Algorithm Isn’t Your Enemy. But It’s Not Your Boss.

Your content should work with the algorithm, not for it.

→ Use it to get discovered.
→ But write for humans to get remembered.

Because at the end of the day?
It’s humans who hit “buy.”

Want more? Check out Grow & Convert’s guide to writing like a human.

If you’re ready to make content that actually connects, let’s talk.